MarketingDive
- Budweiser sends soccer fans on scavenger hunt in countdown to World Cup
Marking 100 days until the tournament, the promotion features QR codes that unlock coordinates for hidden prize boxes carrying tickets and more.
- Denny’s boosts esports equity with ‘pancake drops’ on Twitch
The diner chain has partnered with Complexity Gaming to promote female creators with a series of sponsored livestreams.
- Wish rebrands in attempt to stay afloat against competition
The e-commerce platform unveiled a new logo and improved app experience after painful Q2 earnings.
- Campaign Trail: Liquid I.V. fuels play to prove hydration isn’t just for athletes
The Unilever-owned wellness company keyed into everyday hobbies and West Coast vibes as part of its first national campaign.
- Heineken, Nike, Mondelēz run ads on cause-driven social platform
WeAre8, which pays users to watch ads, is looking to attract more brands into its fold with a new self-service ads manager called SAM-i.
- Kargo expands video capabilities with Ziggeo acquisition
The ad-tech company looks to build a rich media, ad-supported player.
- Disney+ outlines ad-supported streaming plan as viewers grow picky
The option won’t actually be cheaper than the current ad-free version, which is receiving a price hike amid a more challenging streaming market.
- Pacsun hits 2M TikTok followers in brand identity push
The online following, a goal set and now met, signifies success by the brand in appealing to Gen Z shoppers and forming an identity on the app.
- Pabst Blue Ribbon takes vacations back-in-time with ‘80s motel
Taking inspiration from a campaign in the past, the brand kicks off a new platform with several themed motel rooms.
- Coke bottles taste of dreams for latest experimental flavor
To reach Gen Z, the soda giant partnered with EDM festival Tomorrowland on AR music experiences and designed a metaverse fashion collection.
SocialMediaToday
- 5 B2B Social Media Trends That Will Change Your Whole Strategy [Infographic]
Some insights into key B2B marketing trends on social media in 2022.
- Instagram Shares New Insights into How it Selects Recommended Posts to Highlight in User Home Feeds
The report looks at how Instagram looks t highlight recommended content in user feeds.
- Meta Publishes New Report on the Increasing Consumer Reliance on Business Messaging
The report looks at how APAC consumers are increasingly turning to messaging options to connect with businesses.
- LinkedIn Adds New Templates for Posts to Facilitate More Creative Updates
A new way to make more colorful, stand-out LinkedIn posts. If you want.
- The Most Hated Social Media Apps Around the World [Infographic]
Which apps do you hate the most, for whatever reason? Does this listing align with your view?
- Google Outlines New Algorithm Improvements to Improve the Accuracy of its Displayed Search Results
Google's launched some improvements for its Search snippets - which may be good for Google, but not so great for web managers.
- Snapchat Shares New Data on its Unique Audience Reach, and Why That’s of Value for Brands
The data shows that Snap is the key messaging app for the majority of its users.
- Meta Takes Next Steps in Messaging Encryption Push, with New E2E Features on Messenger and Instagram
Despite ongoing opposition to its full messaging encryption plans, Meta is moving ahead with the push.
- LinkedIn Tests New ‘Discover’ Feed, New Groups Elements in Order to Enhance Engagement
LinkedIn's testing its own take on algorithm-based content discovery.
- Twitter Launches Election Integrity Features Ahead of US Midterms
Twitter's outlined a range of ways in which it's seeking to protect discussion around the upcoming elections.