You can see from my question to our framer Eduardo that I liked to send a test-preview to staff to get their feedback.

If they should answer the phone they are on-board with our outreach efforts, and they feel like they are part of the process, which they can take pride in.

I would always include fun videos which had nothing to do with a sales effort: We really want them to Open & Click...Anything food related was always a winner!

This particular email included a memorial video to one of the most popular fine-artists in Silicon Valley; The Phoenix Gallery had a long history in Northern California, and had developed a close relationship with many of the local artists and interior designers.