Sarah

PROFILE
Seasoned administrative and management experience; Effective team member as well as a self-motivated individual contributor; Organized to meet deadlines; Astute at learning new programs, platforms and latest technologies; Strong written and verbal communication skills; Mature interpersonal skills, lean into the wind during triage.

EXPERIENCE SUMMARY
- HubSpot / CRM landing page design, blog integration, sales cycle and ROI analysis

- CMS Megento training
- Project manage new or next-generation websites in-house or with agency
- Design and build websites in WordPress
- Keyword research and deploy via webpages meta data (organic) or PayPerClick
- Social media strategy and implementation with fresh or curated content
- Write & deploy press releases via Business wire; press & media relation development
- Copywriting/editing corporate collateral
- Manage events, trade shows, developer/user group workshop and off-sites
- Print/digital advertising design and buying
- Account management and client relations
- Vendor selection and management
- Photography/videos creation and editing
- MailChimp email campaigns;
- Interior Design

CURRENT WEBSITES
Marketing Portfolio: GrooveSocialMarketing.com
Wine Education: SarahSommelier.com

CERTIFICATIONS
LERN - Social Media for Business
American Electronics Association - HR Generalist
Court of Master Sommeliers - Certified Sommelier

EXPERIENCE
Marketing Specialist

SarahSommelier/A Complimentary resource for wine education
Apr 2017 – Present
- Designed and built website for all mobile devices
- SEO (Search Engine Optimization)
- Creatives; videos, product photos, collateral digital/print
- Curate and create content
- Marketing to demographic via Social Media

Sales & Marketing Specialist
Metacrylics - Gilroy, California
Jun 2016 – Apr 2017
- Warranty Contract Management
- Home Depot Retail Sales Fulfillment via SPScommerce/CommerHub and UPS
- Updated collateral via Adobe Acrobat Pro DC
- Established Social Media presence and developing content and videos
- Managed website while designing next-generation
- Sales Support
- Supported Accounting with QuickBooks Sales Orders/Invoices

Marketing Coordinator
OpenFabrics Alliance - San Jose, California
Sep 2014 – Apr 2015
6 month consulting project for International Developer’s/User Group Workshop
- Event Coordinator: Drove calendars for agendas and action items
- Copywriting/proofing promotional material for website/email blasts and collateral
- Meta Data/SEO/SEM integrity of web site content and visual upgrades
- Managed the Associations social media outlets

Webmaster & Marketing Communications Manager
Design Mart Silicon Valley - San Jose, California
May 2012 – Jun 2016
- WordPress website design
- Search Engine Optimization and Marketing for website
- Designed and produced print ads for Gentry Magazine and ASID; Pro Houzz page
- Designed and provided content for MailChimp email campaigns
- Represented the brand on social media networks
- Interior Design services & sales Exclusively-to-the-trade

Showroom and Marketing Communications Manager
Valet Custom Cabinetry & Closet Design - Campbell, California
Jul 2011 – May 2012
- Managed transition to new website on CRM HubSpot's inbound marketing software platform
- Created blogging and social media content as well as email-blasts

- Coordinated Hubspot segmented landing pages with Bay Area Network Group (BANG)
- Managed Google AdWords digital advertising Google Analytics
- Created content for social media blogs and managed ROI analysis
- QuickBooks to manage client database and assignments for designers
- Managed showroom aesthetics, inventory and sales

Webmaster/Sales/Interior Design
Phoenix Gallery - San Jose, CA
April 2007 to June 2011

-Website design; ongoing management of website
-Generated POP materials and sale notifcation via email blasts; create promotional videos
-Interior Designer & custom framing design

Marketing Manager/Realtor
Century 21 Premier - Morgan Hill, CA
July 2003 to March 2007

- Designed marketing templates for Realtors and developed presentations
- Maintained corporate site
- Conducted orientation for Realtors

- Event management
- Realtor in 2007 with $4million in sales

Marketing Manager
LiveBuilder - San Jose, CA
January 2000 to May 2003

- Managed team for re-design and wrote contents for third-generation website
- Managed press releases/press kit pieces (fact sheet, tip sheet, bios) and lead generation letters
- Pursued media coverage
-Trade show planning, creative, logistics and training of staff
- Sales/Marketing meetings with potential clients to discuss copy and design options

EDUCATION
Pine Manor College
Brookline, MA

The Art Academy
San Francisco, CA